Blogs are a vital part of everybody as we read them everyday in the form of newspapers or on the internet and they have lately become the constant of many and also a habit to go through them. Many also write them and this is a good thing as it gives the person an authority to express their feelings, also this helps to spread information and important things that a person can read and also get informed in a short span of time. Blogs also makes a person creative as they have to write 100% original content that isn’t copied from anybody and also should be relatable or contain information that is helpful for people. Read more 

Advantages of Blogs

1. Growth – There is a lot of growth in blogging and also there you can attract a lot of audience that have passion and also they love reading and one thing that you have to have in mind is that you have to be consistent and also have to write good quality content. Also it should be of good length and also the content should be point to point.
2. No Requirement Of Capital – As for any other business or work you require a fix amount of capital but it is not the case in this as you don’t need any kind of money only things that blogging requires is knowledge and creativity to drive people here.
3. Can Help In Generating Leads – Blogging can also help in converting your usual traffic into leads and also can result in sales but it is not as easy as it sounds as you need to have good control over the blogs and that’s how it can help you.
4. Building Community – Blogging can also help in building a community of such people that are alike and enjoy the content that you write and they can help you generate some ideas for different blogs and also can give their output so that you can improve and give them the best content.
5. You Can Work From Anywhere – This also gives you a good advantage that you can literally work from anywhere as you have to mainly focus on writing content and publish it which can be done from wherever you are and it is also good for that as you can diversify your content.
6. Generates Income – As we know that it does not require any kind of investment but once you master this you would be able to get good amount of money through it.
7. Many Sources Of Ideas – Today there are many sources from where you can get ideas what you have to write for your audience or community some of which are eg. Youtube, Internet, Feedback, Newspaper etc. this helps the creator to avoid confusion and helps him to write something now everytime.
8. Uplift Your Brand And Business – Blogs also helps your business grow as you give much information to your audience and people. This also gives it a positive outlook and many can even connect with it. Read more

Blogs Help A Digital Marketer – It also helps in digital marketing in many aspects such as

1. Search Engine Optimization – Search engine optimization requires a lot of content that should be written to be to apply backlinks and rank your site and for that you should have a lot of blogs that helps you grow and also your site ranks above your competitors.
2. Helps To Increase Web Traffic – When you write the correct kind of content then people would be visiting your website and as a digital marketer it would be beneficial because it would be creating audience and help you rank your website above.
3. Helps In Link Building – It is obvious that when you write content then it would provide you the opportunity to apply backlink that is also the reason how you make your website strong and more no. of people would visit your website and hence resulting in more traffic.
4. Increases Trust – It also helps in creating trust among audience when you make good blogs that are informational and also solves the purpose of the people as they would be satisfied and consume what they were looking for. With this trust you can convert your people into leads and also can build up your brand.
5. Retaining customers- It is not important that you only focus on attaining and acquiring new customers only but you should also make this a habit that you retain customers because they are equally important and they know about your content from inital days.

Some Challenges of Blogging

1. Fix Your Niche – This is one of the most common challenges that a blogger faces is to find what your niche is basically it means what area is your strength and it is difficult because you have to find something unique and also something that is also demanded by people. One should also keep in mind that you must possess a good amount of knowledge and this step is like a stepping stone which you must cross.
2. Quality Content – Another challenge that a blogger faces when they starts writing blogs is that they have to focus on their content and it is should be of very good quality cause this is the major reason that would get you results and also people. This is also very difficult to manage the content when there is less time.
3. Feedback – Another challenge that blogger faces is the feedback by people that can be disrespectful or bad that can demotivate the person and can also break their strong mindset. This is one of the major reason that people quit early so this should also be kept in mind that this negative comments would be there so you should not stop but improve.
4. New Content Ideas – Yet another challenge is that you should have to get new content ideas that should be consistently applied because nobody likes repeated content or such content that is also wrote by another blogger. Blogs should be new and fresh and also creative that is not been written by anybody else.
5. Consistency – This is one of the most difficult challenge where you have to be consistent that would help your people to establish authority and trust and hence that would also build loyalty. Blogs should be done in regards with consistency so that it is also coming in top searches and also it would be seen by many new people.
6. Staying Motivated – As you know that it is easy to get demotivated while writing blogs as feedback are such kind but in that situation but one should never lose hope and should be consistent.

Conclusion

Blogs are very important in respect with creators and it has benefits and challenges that you have to face but there should be one thing that should be kept in mind is that consistency and quality should be maintained in order to gain eyes on your website and also be in the top of the searches that would help a digital marketer to grow exponentially.